
Principal Product Designer, Insights
Help us get the right products to market, faster.
About us
Focus: B2B SaaS - Customer-centric product management platform
What do we do? We help product managers understand what customers need, prioritize what to build next, and rally everyone around the roadmap.
Location for this role: San Francisco, (333 Bush Street, San Francisco, CA)
Work policy: Hybrid - 3 days a week onsite at our office in San Francisco
Additional locations: London, Dublin, Brno, Prague, Vancouver
Total Employees: 300+
Customers: 6,000+
Founded: 2014
Website: productboard.com
About the team
At Productboard, we fundamentally believe that the world's best products are created by product makers who possess an exceptionally deep understanding of their customers' needs. Whether they are Product Managers, Designers, or Engineers, the brightest minds behind the most successful and beloved products are those who truly embody their customers.
That is why we have centered the functionality of our Product Management Platform around understanding customers, competitors, feedback, and user research. We've built a unique set of capabilities designed to distill critical customer insights to inform key product decisions.
The Insights team at Productboard oversees this critically important set of capabilities and the underlying platform that centralizes data about the market, including information on customers and competitors, user feedback, and research from interviews, emails, support tickets, social media conversations, app reviews, direct customer requests, and more.
We're seeking a seasoned Principal Product Designer to become a key part of this critical team.
In this role, you'll be responsible for owning and developing the entire product area related to customer insights. You'll work broadly across our platform to ensure that all our capabilities are fundamentally customer-centric. You’ll also raise the bar of Design craft – visual execution, engaging interactions, usability and overall user experience of the product.
You will play a pivotal role in driving both design and execution to stay ahead of our competition. The capabilities we deliver and the set of use cases we solve for have never been fully addressed by any software product before, meaning you must be prepared for the uncertainty and excitement of operating at the forefront of innovation in our space.
Our product is driven by a strong product-led motion, and you will be among people who understand the challenges of simplifying complexity without compromising functionality for large enterprises.
This role is based in our San Francisco office, where you will work closely with your product management and engineering colleagues on-site at least three days a week to ensure the close alignment necessary for the highly innovative nature of your work. You will also collaborate with several other globally located product teams and have the opportunity to travel to Prague and other European destinations.
On a typical day, you will:
- Uncover and cultivate a deep understanding of the customer-centric requirements essential for modern product managers and their stakeholders.
- Proactively discover product opportunities, build justifications, and bring clarity into understanding of underlying customer problems.
- Seek out and own design-led initiatives and identify programs where your expertise and experience is needed to define and guide the work.
- Mentor senior and staff designers and push the quality of craft execution and design practices to high standards.
- Join design critiques and product discussions to inform or make decisions, and embrace pair-designing for ideation and collaboration with others.
- Represent critical parts of the design work upwards and across the company in collaboration with design leaders.
- Enhance and develop innovative patterns and systems that can stand the pressure of enterprise customers, are durable, and set the new standard for the product.
- Exhibit exceptional communication skills by effectively translating complex concepts into actionable implications for the business.
About you:
- 8+ years of experience in senior individual contributor design roles, preferably in Enterprise B2B SaaS.
- Exceptional interaction and visual design skills, with emphasis on interaction design and information architecture. Ability and empathy to conduct user research, develop user personas, and create customer journey maps. Experience with the latest design patterns, processes, and tooling (Figma).
- Portfolio of product experiences that were shipped and made a significant impact on the business and customers.
- Experience in working on complex collaborative products that are architected as modular and extensible platforms or at least have some aspects of a modern platform approach.
- Strong track record of delivering products with cross-functional teams to enterprise customers. Appreciation and understanding of the complex needs of large enterprise organizations.
- Organizational and execution skills to lead across the company through indirect influence.
- Excellent verbal and written communication skills, with the ability to present complex findings clearly to diverse audiences, including senior executives internally and externally.
- Proactive, curious, and independent, with a passion for solving broader problems, advancing your craft, and driving company-wide impact.
What’s in it for you?
- Be part of building the world’s first and best Product Platform that fundamentally changes how our industry approaches the craft of Product Management.
- Your customers are going to be the best product teams and minds out there. You will have the opportunity to learn from and advance the work of the best of the best in your field.
- Be a part of a growing and innovative, mission-driven company, with the opportunity to shape the future of our product and customer experience, and to define an entire new market category.
- Collaborate with a talented and passionate team, dedicated to making products that matter, together.
What We’ll Offer:
At Productboard, we believe in providing you with a comprehensive compensation and benefits package that reflects our commitment to your well-being and professional growth.
Here's what you can expect:
Competitive base salary reflecting your role's value.
- Stock options for company success.
- Robust 401k for long-term financial health.
- Life insurance and disability coverage.
- Carrot Fertility Benefits
- Best-in-class health benefits with contributions, including a convenient One Medical Membership for quality healthcare.
- Subsidized gym and wellness memberships.
- Commuter benefits for convenience.
- Dedicated mental wellness programs and personal access to Headspace for mindfulness.
- Generous paid time off: 4 weeks vacation + 9 sick days.
- 8 weeks of Paternity leave and 12 weeks of Maternity leave.
- Annual volunteer day for your chosen causes.
- Daily office lunches catering to your preferences.
- Professional development budget for growth.
- Regular team events to foster camaraderie.
Salary range: $216,800 - $287,300. The pay range for this job level is a general guideline only. Multiple factors, such as your location, experience, depth of knowledge, as well as internal equity, may be considered in extending an offer.
Our story
Productboard was founded in 2014 by Hubert Palan and Daniel Hejl with a simple mission: to help companies make products that matter. In the years since, we’ve grown from a handful of people to hundreds, backed by some of the biggest VC firms in Silicon Valley.
Today, Productboard is recognized as one of the hottest tech startups, appearing on the Forbes’ Next Billion-Dollar Startups list and being named the most valuable startup in the Czech Republic by Forbes Magazine.
Product Vision
Productboard seeks to be the system of record for every digital product, providing software that is purpose-built for the product management lifecycle. Product Management is the single driver of growth and innovation in many companies, yet PMs have gone too long being forced to use tools built for other departments and other workflows. We believe Productboard can enable companies to unlock product-led growth with customers and their needs at the center and ultimately build better products faster.
Market Opportunity
We are targeting a massive and growing market of digital product makers. As software continues to eat the world, the number of digital product makers and the importance of product decisions keeps growing exponentially.
Productboard's paid users are not just Product Managers, but also Designers, Researchers, Engineers, Product Marketers, executive stakeholders, and even members of customer-facing functions like Sales, and Customers Success.
Amongst Productboard's customers are digital native companies like Zendesk, Slack, and Autodesk, as well as companies undergoing a digital transformation like Disney, Quicken Loans, Cartier, McLaren, and Swarovski.
More than just software
We are building a software platform, but we are also pioneering a whole new category of Product Management systems. Just like Siebel and later Salesforce, created and dominated Customer Relationship Management, Hubspot and Marketo pioneered Marketing Automation, and Gainsight created a new Customer Success category, we have the unique opportunity to create and dominate a new category for Product Management Systems.
Product roadmaps
Keep stakeholders informed and aligned with collaborative, contextual roadmaps.

Customer Insights
Capture all sources of customer feedback in one place automatically.

Go-To-Market Alignment
Equip customer-facing teams with the dynamic roadmaps they need.

Strategic Product Planning
Ensure focus on high impact initiatives that align with objectives.

Cross-team Collaboration
Collaborate across departments, product lines, and business units.

Data-driven Prioritization
Organize your backlog based on user insights and company priorities.

Watch our Productboard pitch in front of 40k attendees of the Web Summit:
Executive team

Hubert Palan, Founder & CEO
Hubert is the founder and CEO of Productboard. Driven by a passion for building truly excellent products, he started the company back in 2015 when he saw a hole in the market for a dedicated product management platform. Prior to Productboard, Hubert was VP of Product Management at GoodData. Passionate about sharing his knowledge and experience, Hubert mentors and advises startups and judges teams at entrepreneurship competitions. He frequently speaks at his two alma maters – the University of California, Berkeley, where he got his MBA and certificate in Entrepreneurship, and the Czech Technical University, where he received an MSc. in Computer Science. In a past life, Hubert worked in management consulting. Fun fact: he once trained 20 national park managers in Vietnam on ecotourism marketing. Originally from the Czech Republic, Hubert now lives in the San Francisco Bay area with his wife, Jenna, and their two young sons, Hubert V and Nicholas.

Cris Domingo, Head of People
Cris is experienced world-class leader. She brought experience from previous roles at Sumo Logic, Platfora, Monster Inc. and Yoh, A Day & Zimmermann Company

Sebastien Giroux, CFO
Sebastien Giroux is a seasoned finance executive with experience in a wide range of environments, including start-ups and Fortune 500s, M&A integrations, IPOs, and turnarounds. He has experience in building financial foundations, teams, and processes for high-growth companies in the technology industry. He has a proven record of creating and executing a strategic vision that unifies Finance efforts with GTM, Operations, Product, and other areas to drive business success. Giroux was most recently Chief Financial Officer at Collibra and previously held strategic financial management positions at Atlassian, RingCentral, and IBM.

James Lee, VP of Finance & Operations
James joined Productboard as VP of Finance and Operations in March 2020. He is responsible for the company’s financial and internal operations functions, including accounting, strategic finance, and business analytics. Prior to joining Productboard, James held senior leadership positions at Wonderschool and GitHub, where he built and scaled finance and business operations functions from the ground up, while also helping out with fundraising and M&A efforts. Previously, James was an investor at Accel-KKR and an investment banker at JP Morgan. Originally from Seoul, South Korea, James has been living in the San Francisco Bay Area for over 20 years. He is a loyal fan of Philz Coffee, the Golden State Warriors, and his alma mater, the University of California, Berkeley, where he got a B.S. in Industrial Engineering & Operations Research.
Backed by top VC firms
In February 2022, we closed our $125M Series-D round, backed by VC giants like Dragoneer Investment Group, Tiger Global Management, Index Ventures, Kleiner Perkins, Sequoia Capital, and Bessemer Venture Partners.
Investors & Board Directors, and observers:
- Ilya Fushman, Partner at Kleiner Perkins
- Jan Hammer, Partner at Index Ventures
- Andrew Reed, Partner at Sequoia Capital
- Byron Deeter, Partner at Bessemer Ventures
- Nina Achadjian, Partner Index Ventures
Daniel Hejl, Co-founder at Productboard
Strategic Angel Investors:
- Eoghan McCabe, CEO and Co-Founder of Intercom
- Des Traynor, Chief Strategy Officer and Co-Founder of Intercom
- Clark Valberg, CEO at InvisionApp
- Larry Gadea, CEO and Founder of Envoy
- Michael Stoppleman, SVP Engineering at Yelp
- David Sacks, Craft Ventures, Paypal COO, Founder & CEO, Yammer
Our customers
6000+ customers love Productboard. Read their success stories here:
Our differentiation
Dedicated product management platform
Unlike generic information management, delivery planning, and project management tools, Productboard is a comprehensive, purpose-built platform that supports the whole product management workflow.
Built-in customer-centricity
Productboard is the only product management platform that provides a single source of truth for all customer data, helping teams uncover trending user needs.
AI for Product Management
Productboard AI is purpose-built to be a force multiplier for product teams, drawing upon Productboard data to help you analyze feedback at scale, work faster, and deliver what customers really need.
World-class customer success
With decades of leadership in product management, world-class customer success and services, and an active product community, we’re here for you at every step in your journey.
Recognized industry thought leadership
Productboard devotes significant time, effort and resources to push the boundaries of product innovation and management forward as an industry.
Through the Product Excellence Summit, productexcellence.co, e-books and other resources, and executive thought leadership, Productboard is helping to define the next phase of high-performing product organizations.
Unrivaled community
We are not building just a software product, we are building a community of exceptional product makers and a place where they can learn and exchange ideas with one another.
Press Releases & Articles
Productboard listed in the 100 Best Places to work by Built In in 2023
Productboard listed as one of America’s top Startups in 2022 by Forbes
43 Enterprise-Tech Startups to Bet Your Career on in 2022
Engineering Leadership Podcast
People of Productboard Podcast
